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Chrisman native Patrick Longo met his wife Fernanda in 2004.
“I’m from Brazil, South America and was a foreign exchange student in Chrisman from 2004-2005, that’s how we met,” Fernanda said. The couple have been married for twelve years and have three children and reside in Terre Haute, Indiana.
A couple of years ago, the pair decided they were going to follow their dreams and own their own business.
“Patrick wanted to create a product and I wanted to do an online business,” Longo said. “I have skin issues and have been making my own personal care products for years. We thought no better product to have than the products that we already make, used and need.”
From there, Patrick created the manufacturing process and Fernanda created the online marketing strategy. Once the process was completed, Eden Daily Essentials was born.
“Our faith is very important to us and we wanted a name to reflect that, that’s where Eden comes from and Daily Essentials because our products are essentials for daily living,” Fernanda told us.
In 2006, Fernanda was diagnosed with psoriasis. Psoriasis is a long-lasting, noncontagious autoimmune disease characterized by raised areas of abnormal skin. These areas are red or purple on some people with darker skin, dry, itchy and scaly. Psoriasis varies in severity from small, localized patches to complete body coverage.
Since her diagnosis, Fernanda had been in search of the best natural personal care products. “I found that many of the products called ‘natural’ still have lots of chemicals and toxins that made my skin super dry, itchy and breakout. That’s when I started to buy the individual ingredients and make my own,” Longo said. “It’s very frustrating to try to understand the ingredients list of a product when the names are unknown and hard to pronounce and little known of how much these ingredients are impacting our long term health.”
Eden Daily Essentials currently has cold process (old fashioned) soap bars, lotions, balms, body butters and candles. “We also have many other products we plan to launch in the next couple years.”
The Eucalyptus & Lavender Soap Bar along with the Cedar and Pine Soap bar are the best sellers in soaps. “We sell over five hundred of each of these soaps per month and during the holiday season, we sold over one thousand each,” Fernanda said.
Shea Body Butter and Lavender Lotion Bars are the best sellers in the lotion category. Recently, the company launched a Soy Wax & Wood Wick candle. “Our customers have been loving them as well.”
Making your own products can be a task, but the Longo’s have the system down. “Soaps take a long time to make,” Fernanda told us. “We invested in temperature controlled tanks to keep our ingredients in the perfect temperature, making the process a little faster.”
After making the soap, it sits in the mold for a few days before the batch can be cut into the seventy-two bars. Once cut, the bars then go on the drying rack from four to six weeks. When it’s completely dry, the bars are packed and ready to be shipped to their customers.
“Lotions, butters and balms do not need to cure, so we make them much faster. Candles have a short curing time of three to five days.”
Eden Daily Essentials is also able to make special orders and private label in smaller quantities. The main essential oils used in the products are lavender, cedar wood, lemon grass, eucalyptus and peppermint. “We use so much essential oils we buy it wholesale in ten pound bottles,” Fernanda said.
Each essential oil is known for different benefits. Lavender and Cedar wood are calming. Eucalyptus helps reduce congestion and Citrus can give you a much needed boost. “We make our products in low temperatures, keeping the properties of the ingredients we use,” Longo said.
Recently, Eden Daily Essentials launched on Amazon, giving the business more room to grow. In addition to Amazon, products can be bought on Faire and Snack Magic. “We also partner with local shops and events to sell our products locally,” Longo said. “We are moving to a bigger building to expand production and we have plans to expand both our retail and wholesale markets.”
In their first month of business, average sales were at fifty products. Fast forward just over two years and Eden Daily Essentials is averaging two thousand products in a regular month. Products have been shipped to all fifty states, Puerto Rico, Canada and Brazil.
The couple plans to use Amazon as their opportunity to grow. They have also began preparing for the Fall and Holiday Season.
“Long term, we have many dreams and a big vision.
We want to provide natural personal care products to families all over the USA,” Fernanda told us. “We believe people have the right to know what they are putting on their bodies and that’s why we are very passionate about making products with ingredients you understand.”