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According to history, makeup was first created and used by the Egyptians from copper and lead ore. Over the centuries, women used burnt matches to darken their eyes, berries to stain their lips and young boys’ urine to fade their freckles. They even swallowed ox blood in some misguided attempt to improve their complexions.
Things have changed since then and the makeup industry has grown into a multi billion dollar industry with cosmetic business women such as Jacklyn Hill, Urban Decay and Huda Katton (Huda Beauty) leading the way.
With all their glamorous looks, it’s hard not to want to recreate them and experiment with make up.
Chrisman’s Serena Petticrew has gained popularity on Tiktok with her looks. Her channel ‘Serena Slayss’ has over 150,000 followers and 2.9 million likes.
“My first real memory of playing with makeup was in the seventh grade,” Serena said. “My sister did my makeup for me and we had a little photo shoot in my living room. I think that was the moment I fell in love with the idea of the art of makeup.”
Though she loved makeup at a young age, she was never patient enough to do her own makeup. “It wasn’t until about three or four years ago when I became a stay at home mom that I found a real passion for makeup,” Petticrew said. “I found myself with some extra time and a lot of products just sitting around, so I decided to play around with it and realized ‘hey, I’m actually good at this’ and it’s been my main hobby ever since.”
Petticrew doesn’t use a specific brand of makeup as her go-to, but instead uses whatever brand she can find. “A lot of it comes from subscription boxes. It saves a ton of money, so it can be very random,” Serena said. “I’m also a frequent shopper at Dollar General, Walmart or TJ Maxx. You can find some great deals in these places.”
To perfect her craft, Serena watches Bailey Sarian (Murder Mystery & Makeup), Glam & Gore and Nikki Tutorials on Youtube for tips. “I usually browse Instagram or TikTok for more inspiration.”
After a look is found, sometimes the process can take anywhere from one to three hours to complete. Sometimes the look doesn’t turn out as planned. “I just don’t take pictures or go anywhere that day,” Petticrew said. “It’s a learning process, I get better everyday.”
In 2019, Petticrew’s son introduced her to the app Tiktok. “I never planned on making my own content, but one day I was bored and decided it make a quick video and it went viral. I haven’t stopped since.”
As she gets better, Serena has started to do her friends’ makeup to help her get over a fear she has. “I have anxiety and my face is my comfort zone so working on others makes me nervous,” she said. “So that’s a big step. The more I practice the more comfortable I get.”
In addition to makeup, Serena has plans to work with face paint more in the future. “I want to experiment around with it more.”
Petticrew has big plans in her future. One being in the process of launching her own cosmetic business. “I want to continue to inspire people. Hearing or seeing someone learn to do makeup because of something that I’ve taught them really pulls at the heart strings so to continue to do that and make people smile is the only goal,” Serena said.
“Makeup is fun, there are no rules. That’s what is so great about it.”